5 Tips for Maximizing The Success of Your Company's Social Media Contest |
Posted: May 16, 2020 |
Digital marketing has continued to develop over the past 10 years or so, and these days one of the best ways to market your company is via online contests and social media giveaways. This truly is a proven method of increasing engagement in a fun way, and it also provides a lot of useful information that your company can then utilize to continue growth. We’re very lucky to have partnered up with CFA Promo, one of the very best contest management companies in the country, to help us compile this list of 5 tips to help you make the most out of your social media contests. But the thing is that there truly is an art to making these types of social media contests, because you don’t want to come off as too contrived or not worth anyone’s time. So by going through this list you’ll ultimately obtain a much more thorough understanding as to what you should do to maximize the overall success of your social media initiatives! 1. Have your marketing goals clearly defined Every social media contest should have clear marketing goals in mind from the very beginning, and clearly defining these goals is always the first step towards getting the most out of your contest. After all, if you don’t really know what you want to get out of your contest how are you going to get it! Know what you want to accomplish, because this will set the tone for the rest of your goals. 2. Be creative Creating your contest is always the fun part, so it’s a big moment for you and your team to get creative and enjoy yourselves. There are limitless opportunities when it comes to how you can approach your contest, so have some fun! Here are some ideas to get you started:
There really are no limits when it comes to the overall possibilities of your contest and what it can achieve, so have fun and make it fun for everyone else too! 3. Utilize social channels One of the reasons why it’s so useful to do social media contests is because it can go viral rather quickly. Utilizing social media channels and other more traditional marketing channels will always go a long way in terms of getting the word out about your contest and what you’re offering to contestants. You’ll always want to make sure that your social media contest is promoting sharing and is easy to share, because getting contestants to spread your contest around to other people is essentially getting free marketing. This is an unbelievable way to reach new people that you otherwise would have never gotten to! 4. Complete the contest You aren’t going to want to drag things out for too long, and you should promote your winner(s) rather loudly online so people can see what it was like to win your contest, and essentially want to join the next one you put out. We think that four weeks is a pretty standard length for a social media contest, but it’s up to you, just don’t make it last too long so people forget about it! Always utilize your PR team and push out the results of your contest so people are interested in the winner. 5. Gauge the contest Once the contest is over it’s important to see the results in terms of your original marketing goals. You should see how effective you were in terms of these goals and how much change you experience as a result of the contest. We’re confident that you’ll be really amazed in terms of just how effective social media contests can be! If you have any further questions about establishing a social media contest, reach out to the experts at CFA Promo for more information!
|
|||||||||||||||||||||||||||||||||||||||||||
|